M|C - Manifesto
We are what we believe in, this is what we are:
We believe the essence of innovation lies in exploring the critical moments in a customer’s life. Finding the pain-points, creating solutions, removing the unnecessary and adding a little something unexpected.
We believe innovation shows up in the uncharted space. It takes time and courage to adventure inside and find something that truly matters.
We believe in focusing on what matters.
We believe to find what matters, you must ask the right questions.
We believe products should help users to be present in the continuous flow of life.
We believe brands should live up to a higher expectation.
We believe in making better, not more.
We believe in progress over perfection.
We believe that the best way to think is by doing.
We believe that being clear about objectives leads to great design.
We believe the stylus pen is mightier than the sword (and that life is better with a sense of humour).