About M|C founder – Hadrien Monloup

Creativity is at the very core of my life

Growing up in a family of creatives in Paris, I fell in love with the power of creating meaningful things.

The day I walked into a new design school that had just opened in my street, I found my calling. Totally inspired, I dedicated my life to creating great products.

With a desire to expand my creativity and see more of the world, I moved to Australia where I designed bags and accessories for the renowned surf brand, Rip Curl.

It was there I embraced the challenges, and impact, of designing for global markets - working across multiple products ranges, teams and suppliers. I also saw how frustrating big-brand constraints can be. I couldn’t help but think there must be a better way.

THE BIRTH OF BELLROY

So, a friend and I took the leap to create our own brand. Bellroy and Carryology were born. My days were immersed in every aspect of design, business, and brand-building. We came up with new ways to think about design, creativity, and process. Better, faster results followed. In a few short years, Bellroy grew from just 4 people to over 100 staff, first selling in 1 country, to being in over 150.

This time taught me how to see the business as a whole. To ask the right questions and drill down to the parts that really matter. We focused on building stronger objectives, aligning the entire leadership and creative on them, and executing well and fast.

From Bellroy, I became passionate about sharing my knowledge, ways of thinking about design, creative processes and collaborative work with other brands.

I want to help others in their journey to success. So, I created Monloup Creative.

Now, here we are.