Rushfaster - Project

Essentialism in Design: Unveiling Rushfaster's first Collection – Elevating Everyday Carry with Minimalist Aesthetics and Maximum Functionality.

NOMAD LANE - Project

Creation of work travel bags. The focus was on elevating the brand already successful with the Bento bag to new product category and improved brand positioning.

THE HORSE - Project

Creation of work bags for women. The focus was on helping the brand, The Horse, to elevate the brand from craft to affordable luxe. Simple yet practical. Friendly yet efficient

 Urth - Project

Creation of a product line for a new carry brand. Minimalist with personality. Eco-driven, all materials are recycled. The brand core is around photography, so we’ve created a system of pouches that can hold camera gears which can be used inside the bags or alongside them.

 

Bellroy